As the financial advisory landscape evolves, CPAs are increasingly expected to deliver more than just tax compliance. They’re becoming strategic partners in their clients’ long-term success. One powerful way to expand that role is by affiliating with a business valuation firm. This partnership isn’t just smart—it’s strategic.
Affiliating with a valuation firm enables CPAs to offer specialized services such as succession planning, estate and gift tax valuations, M&A advisory, litigation support, and financial reporting compliance. These services deepen the CPA’s value proposition without requiring in-house credentialed experts.
Business owners today want holistic financial guidance. By offering valuation services, CPAs become indispensable partners—helping clients navigate ownership transitions, shareholder disputes, and strategic growth. This builds trust and boosts retention.Good v
aluation work is complex and time-intensive. Partnering with a dedicated firm allows CPAs to focus on core services while still meeting client needs. It’s a win-win for efficiency and client satisfaction.
Valuation firms also bring certified professionals—such as those holding ASA, CVA, or ABV credentials—who follow rigorous standards. This ensures defensible, audit-ready reports that meet IRS, legal, and industry requirements, protecting both the CPA and their clients.
The market demand for valuation services is growing rapidly. With nearly 30% of privately held businesses preparing for ownership transfer in the next decade, the need for accurate, timely valuations is more urgent than ever. In fact, U.S. valuation firms generated an estimated $2.7 billion in revenue in 2023 alone, underscoring the opportunity for CPAs to participate in this expanding market.
Affiliation can take several forms. CPAs may refer clients to a valuation firm in order to add depth to their bench
or reciprocal referrals. Some firms offer white-label services, operating under the CPA’s brand for a seamless client experience. Others collaborate directly on complex cases like buy-sell agreements or shareholder disputes.
It may be time to consider affiliation if your firm lacks credentialed valuation experts, if you want to expand into advisory services without hiring new staff, or if your clients are facing ownership transitions or legal disputes.
Affiliating with a business valuation firm positions CPAs to meet rising client expectations, grow revenue, and stay ahead in a competitive market. If any of these needs strike a chord with you maybe it’s time for a conversation with Benchmark Business Valuations. You can set up your discovery conversation by calling (616) 550-2100 or by selecting a time on our appointment calendar at